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Produktbeschreibung

A tram for living, a poetic urban stroll

Mission

Since 2000, the conurbation of Montpellier has developed a highly artistic approach to the image of its trams – the swallows and multicoloured flowers of the designers Garouste and Bonneti for the first two lines and then the Baroque decoration of the fashion designer Christian Lacroix for the next two.

For its fifth tramway, the conurbation of Montpellier launched a new tender process, won by Yellow Window, in cooperation with the street artist Miss. Tic.
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Result

Continuing the artistic story of the Montpellier trams but with a different vision, Yellow Window wanted to blend the creativity of a leading street artist into its design team. Shifting from art to design, transposing urban art into an everyday tramway experience and offering a deeply original and unexpected approach are the aims of this cooperation.

With the simple lines of the bodywork and the use of black and white, the exteriors were designed as a backdrop for Miss. Tic’s feminine silhouettes.

The interior design offers different atmospheres created by colour and punctuated by quotations mixing humour and attitude, the superficial and the profound.

Yellow Window has come up with an environment reflecting the openness, warmth, generosity, cheerfulness and freedom of Montpellier.

Aussteller

Yellow Window n.v.

Yellow Window n.v.

Aussteller

Ausstellerprofil

YELLOW WINDOW DESIGN CONSULTANTS (ENTHOVEN)

We support our clients all over the world out of our two design agencies in two European cities that are icons for creativity – Paris and Antwerp – and our commercial presence in Hong Kong, at the heart of Asia. Our story begins in 1989 with Enthoven Associates Design Consultants founded by the designer Axel Enthoven. In 2001, Enthoven Associates merged with Yellow Window Management Consultants to extend its spectrum of activities and made us what we are today – a multidisciplinary design agency. In 2007, the French agency was set up under the Yellow Window brand. In 2013, Yellow Window became our common name and sole identity for all our design activities throughout the world.

Our Expertise
  • Transport design
  • product design
  • environnemental design
  • information design
  • service design
  • policy design
  • digital design

We support private and public actors to optimize their products and services and innovate to make them stand out. Our approach is to always place users and their experience at the center of all projects by mobilizing methods bringing together observation, participation, analysis and creativity. Our contribution is to offer creativity and unique expertise, combining our skills in designing services with our capacity to devise specific operational solutions appealing to a broad range of design disciplines.

Our Team

Our team consists of women and men with different cultures from different walks of life, able to express themselves in eight EU languages (English, German, French, Dutch, Spanish, Italian, Portuguese and Czech), as well as Chinese, Korean and Russian. It is the multidisciplinary nature of these talented people; their curiosity, their desire to discover new knowledge or ways of doing things, and their creativity in seeking solutions suitable for each specific client or context that make our services excellent.

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